The company’s services include video hosting and streaming, advertising, and analytics which widens their costumer choices for product that improves their video experience. Streamers all over the world uses JW Player with statistics of almost five percent of all video streams runs through the player. In 2013, it won an award for the 2013 Streaming Media 100: The One Hundred Companies that Matter Most in Online Video. Today, JW Player’s popularity is on the top with usage of tens of millions of web pages viewed by hundreds of millions of people worldwide. It shows support for HTML5 Video and Flash Video that are put in the same HTML5 software but is smaller and faster. The dismissal of the Flash-based edition of player was changed by a completely rewritten JW Player version 7 by 2015. In 2013, LongTail was then rebranded as JW Player, yet the software and Jeroen are still considered to be among the web's best kept secrets. JW Player and Longtail Video which is a digital ad agency based in New York got merged by 2007. JW Player became the basis for YouTube and relied on it until it was acquired by Google.
It is created by Jeroen "JW" Wijering who was a student in Eindhoven, the Netherlands, in 2005 where he took up programming. JW Player is the world's first open source video player that started in 2008.
It represents the most popular video player for self-hosted web videos. JW Player is a New York-based startup and its main product is a video player software for embedding videos into web pages.
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